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The population on earth might be in Billions or trillions and it is true ,I am not joking, now coming to the fact , many of the persons living on this earth live in rural places or small towns. Some big towns are exceptions. Giving an example for this when Vodafone took over Hutch Essar in India, not many people knew about this deal till it came in news and news papers. In fact I was working in Hutch at that time. Vodafone tried to get everyone know about this deal by deploying vinyl banners in each and every place they could.

They also tried to advertise themselves using the light box so that even in night people can know that this particular shop is selling vodafone mobile connections. Even they did not left anything unturned. They hired most agencies in our town to get publicity, they ordered poster frames so that they can advertise themselves where they would be unable to do with light box or vinyl banners. In fact I have seen their poster frames in front of Hanumaan Mandir here , which is most trafficked road in our town.